Canopy by Hilton is the recent upscale brand by the hotel group. The first Canopy by Hilton launch was Reykjavik in July 2016. The brand now boasts nine properties in the US, one in Mexico, two in China and one in Croatia as well as the original Iceland property. With many more locations set to open in 2020, what is the Canopy by Hilton brand all about?

Canopy hotels aim to provide a local experience with a boutique hotel background, inspired by millennials. Each Canopy hotel focuses on integrating local culture so that guests can feel more connected to the area. This is mainly evident in the décor and the staff who are affectionately know as ‘enthusiasts’ rather than ‘employees’. Staff are encouraged to share their local insider knowledge and experiences with Canopy guests. Canopy owners create their own food and drink menus to compliment and enhance local traditional cuisine.

Owners also bring in local architects and designers. If we take the Reykjavik Canopy for example, the theme is entirely Icelandic. Think plenty of natural, earthy materials and muted grey blue colours with a nod to ice and volcanic rock. Canopy aspire to be an extension of your experience in Iceland and stand apart from generic hotels that are the same anywhere in the world. Therefore, no two Canopy by Hilton properties will be alike.

Canopy are growing! As well as over a dozen US openings in 2020, we will also see openings in Dubai, Paris and Sao Paulo. A further property will also open in China. Most excitingly, a Canopy by Hilton will also arise in London this year.

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